• isabellerieken

Abstract: Hoefler

“It’s like designing air”. Without much thought this was my initial perspective of typeface design as well. I always think how hard this must be or that you have to be an illustrator to complete the task well. Hoefler introduced an interesting idea that I hadn’t that correlated with creating typeface: historical inspiration. But of course, typeface design is just as much an art as paintings or films and is often from derived from inspiration also. I loved the phrase that Hoefler’s friends described him: “he [Hoefler] is the scientist that finds the bone and uncovers the entire dinosaur”. His attention to detail when studying these old and antique designs is really interesting because he almost reverse-engineers these forgotten fonts. Speaking of forgotten fonts, I love his passion for rediscovering nearly ancient fonts that contain so much beauty and elegance that people overlook everyday.


At the very least, Hoefler expressing his passion for typeface design makes me appreciate the details not just in typeface but in design as a whole. The designer’s eye is extremely fascinating and I think that shows when you watch Hoefler investigate the same font over and over again. It’s interesting that he not only has to pay attention to the styles he likes but also to styles that will be well read.He is an artist that creates for his audience.


1 view0 comments

Recent Posts

See All

The Power of Design

Tony Fidel brought up a point that I think is often overlooked: how poorly our world has been designed. With a closer look, it's easy to realized how many things in our everyday lives were poorly desi

Cas Holman

I loved Cas's work. Her ability to play as an adult is something I hope to capture throughout my life. I could not agree more with the statement that artists and designers are really just playing and

Audio Performance Reflection

I enjoyed our performance and the idea, but I wish we could've played around with the idea a little bit more and pushed its boundaries. I think the simplicity was good but we could've added some more