Benefit Charity Fashion Show

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Summary: graphic design, typography, marketing, Adobe Suite
Role: Graphic Designer
Date: February, 2019

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Task

The prompt for this assignment was to create the main logo for Saratoga High School's annual charity fashion show that would be used in all promotions and on T-shirts.

Challenge

The Benefit Fashion Show logo has to be used across both digital and physical platforms. It also has to have a professional look as it is the largest money-raising platform at the high school. 

Approach

I chose a simple color scheme of pink and green that somewhat reminded us of Paris. I used more feminine fonts that I thought would work well with the the fashion show theme. I ended up overlapping a Serif font and a script font to get a more visually appealing design. In the end I didn't want to use iconography and preferred to keep the design simple so that when used on T-shirts (worn by models and staff), the design looked more professional. 

T-Shirt Design

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